Do It For Dolly Day

Be a mate. Be kind on May 8


At the beginning of 2018, the nation was stunned by the untimely death of 14-year-old Dolly Everett, a victim of relentless bullying.

Dolly’s parents, Kate and Tick Everett, established Dolly’s Dream to act as a voice for those who cannot speak for themselves and work to prevent the precious lives of other children and young people being lost.

At the core of everything we do is kindness. We believe that through kindness we can create a sense of togetherness and community and – together – we can combat bullying.

Why Do it for Dolly Day?

Do it for Dolly Day is about bringing the community together to celebrate kindness and unite in taking a stand against bullying.

“By coming together on Friday 8 May and getting behind the cause, people will encourage their mates to do the same and, before long, everyone will feel brave enough to speak out against bullying,” says Dolly’s father, Tick Everett.

What can I do?

We know that at the moment coming together looks a little different. But what that also means is that a sense of community and togetherness is actually more important than ever.

This Do it For Dolly Day, we’re asking people to spread the Dolly’s Dream message by wearing blue and posting on your social media using #DoItForDollyDay. “Blue was Dolly’s favourite colour and creating a sea of blue on Do it for Dolly Day reminds people to be kind to those around them,” says Kate Everett, Dolly’s mum.

Together, we can make Friday 8 May a day of kindness. Big or small, what’s most important is to make the effort. Here are some acts of kindness you could consider:

  • call to check in on a family member/friend or send them a friendly text message
  • make a music playlist or card for someone you care about
  • cook a meal for the people in your house
  • write a positive online review for a small business
  • start an online fundraiser
  • get your neighbourhood involved by getting everyone to put something in their window to mark #DoItForDollyDay. Facebook groups are a great way to reach your community!
  • check out The Kindness Pandemic for other community acts of kindness.

We’d love you to share these with us too by using #DoItForDollyDay.

We’re also asking families to come together to take the DigiPledge. The DigiPledge is an online educational challenge that teaches families how to make good choices online. Kids are spending more time online now than ever before, so it’s even more important that we educate and empower our kids – and ourselves – with the knowledge needed to be safe and respectful online.

School activities

We’ve created a series of kindness activities to do in the classroom, in the community or at home. Designed with remote learning in mind, these activities will give you the inspo you need to talk with children about kindness. Click the appropriate link to download.

Where can I find out more?

We’ve launched a Do it for Dolly Day hub to house everything you need to know about Do it for Dolly Day materials. Visit the hub for more.

It’s time to #DoItForDolly

Last year saw thousands of our wonderful community participate and help share the Dolly’s Dream message through kindness and wearing blue. Let’s do it all again on Friday 8 May!