Response to new privacy legislation: Australia takes a giant step forward to protect children’s safety online

13 Sep 2024
Dolly's Dream strongly endorses the introduction yesterday of new legislation designed to strengthen privacy protections for all Australians, including children and young people.

This comes at a time of significant public debate about children’s online safety and the substantial threats and online harms posed by pervasive and commercially driven business models. These threats include not only privacy invasions but also the increased risk of online bullying and harassment.

CEO of Dolly's Dream, Sarah Davies AM, said yesterday's announcement is a major step in the right direction.

“A Children’s Online Privacy Code will make digital environments safer for children and young people,” said Ms Davies.

“A well-designed, resourced, and enforceable Children’s Online Privacy Code will have a massive impact on protecting children from intrusive practices and safeguarding their experiences online."

“Digital technologies are ever-present in children’s lives. By the ages 10-13, more than half of Australian children have their own phones, almost half have a gaming account, and one-third are on social media. Children use ‘edtech’ products in school and ‘smart devices’ at home.”

“New technologies bring many benefits, but they also create new problems which laws must evolve to address,” Ms Davies continued.

“At present, when children go online they enter a ‘data economy,’ where their personal information is collected, analyzed, and monetized – and in some cases exploited – on a vast scale. This data can be used to target children with personalized advertising, manipulate their behavior, and exploit their vulnerabilities,” Ms Davies added.

“The commercial hunger for data has led to digital products and services which are ‘risky by design,’ with features meant to maximize user engagement and data handling – this includes low-default privacy settings, location tracking, frequent notifications, ‘the infinite scroll,’ weak age-gating of adult products like pornography, and recommender systems that encourage contact with strangers and extreme content.”

“This situation exposes children to many risks, including harms to their concentration, mood, and sleep; contact with strangers; viewing of age-inappropriate content; and serious breaches of their privacy.”

“A well-designed Children’s Online Privacy Code would protect children from these multiple harms, for example, by requiring digital platforms to set children's accounts to ‘private’ by default and stopping the commercial targeting of content, contacts, and personalised marketing to children,” Ms Davies said.

Dolly's Dream strongly supports the Government’s commitment to online safety for all Australians, including children who are the most vulnerable to exploitation and bullying.

We welcome the news that the Code’s development will be led by the Office of the Australian Information Commissioner and backed by meaningful funding of $3 million over three years.

To be effective, the Code must apply to all online services likely to be accessed by children and align with the respected UK Children’s Code, as proposed in the Privacy Act review report.

We call upon industry and the wider community to give their full support to the Code’s development and implementation. Together, we can create a digital world that is safe, respectful, and empowering for all Australians – and especially children.