Dolly’s Dream Launches National TV Ad

We’re thrilled to share that Do It For Dolly Day is reaching living rooms right across Australia, with the launch of our brand-new TV commercial featuring supporters across the country. Do It For Dolly Day on May 9 is an annual day of awareness and action dedicated to spreading kindness and taking a stand against bullying.

The new TV commercial brings this mission to screens across Australia, shining a light on the importance of standing up, speaking out, and showing support for those affected by bullying and cyberbullying.

On Do It For Dolly Day, we’re calling on schools, workplaces, and communities across Australia to go BLUE, spark conversations, and raise vital funds to support Dolly’s Dream in delivering bullying prevention programs, services, and resources.

Through real stories and a bold visual call to ‘Go Blue’, we’re sparking national awareness – and encouraging everyone to play their part. Whether you're a teacher, a tradie, a teenager, or a team leader – you can help make a difference.  

The funds you help raise help provide:
 

• Anti-bullying and cyber safety workshops in schools
• Support for families through our Bullying Support Line
• Trusted tools like the Beacon App and Parent Hub for safer online experiences
• Youth Mental Health First Aid Training in local communities

We hope you enjoy watching our new TV commercial. Share it. Talk about it. Because together, we can end bullying and make Dolly’s own dream a reality.