BullyingWhy do people bully?
In this video, kids share their experiences of bullying, and why they think people do it.
Confidential bullying support with qualified counsellors by phone or online.

If someone is being mean to you at school, online, or anywhere else, we’re here to help.
Find out:

It can happen at school, online or anywhere you spend time with other people. Bullying isn't a one-time thing - it happens again and again, and it can make you feel:
If you are being bullied, it's not your fault. Everyone deserves to feel safe and respected. If something keeps happening and makes you feel sad or scared - it's not okay.
When someone is mean or unkind, it can make you feel sad, angry or confused. You might wonder why they are doing it, or if it's your fault.
But remember, it is never your fault when someone chooses to be unkind.
You Are Not Alone
Talking to a grown-up can feel hard, but they want to help you. Here’s how you can start:
You can write it down, draw a picture, or ask to talk when you feel ready.
Move away from the person or go somewhere you feel safe.
This could be a teacher, parent, carer or another adult.
Being with friends can make you feel safer and happier. You shouldn't try and deal with this alone.
It's not your job to fix bullying. Speaking up and asking for help shows courage.
Don't reply to messages or comments, show a trusted adult so they can help.
BullyingNot all unkind or hurtful behaviour is bullying. Here's how to tell the difference.
BullyingBeing bullied can make everything feel really heavy. You might feel scared, embarrassed or totally alone. A lot of kids and teens worry that speaking up could make things worse - or that no one will understand. If that's you, you're not doing anything wrong.
You don’t have to go through this alone. Get help right away from people who are here to listen, guide and help you whenever you need it. On the phone or online - whatever way you choose.
Being online can be great, you can play games, talk to friends and explore new things! But sometimes things online can feel confusing or unkind.
Here you’ll find tips to help you stay safe and know what to do if something doesn’t feel right.

Cyberbullying is when someone uses the internet to be mean to you so you feel bad or upset.
It can happen on:
It can include:
Here’s some examples of the ways the internet can be used to make someone feel bad or upset:
If your friend is being bullied, they might feel sad, scared, or lonely.
You don’t have to fix everything — just being a kind friend really helps.
Here’s how you can support them.
Remember: Bullying is never okay. You are a good friend for caring. Asking for help is a brave thing to do
You don’t have to do this alone. There are always grown-ups who want to help
Let your friend talk. You don’t need to interrupt or give advice. Just listening shows you care.
Sit with them, play with them, or check in. Little things can make a big difference.
This could be a teacher, parent, carer, or coach. You’re not dobbing — you’re helping keep your friend safe.
Don’t laugh, share mean messages, or pass things on. Even staying quiet can help stop bullying.
If your friend seems really sad, scared, or hurt, tell an adult straight away.
It’s okay to feel upset. Here are some things that might help.
Remember: You are important, and you deserve to feel safe. You're part of a big team of kids and families who believe in kindness.
You Are Brave. You Are Kind. You Are Not Alone.