BullyingIndirect Bullying: What you need to know
Indirect bullying can be subtle but deeply harmful. Spot the signs, learn how it affects kids and get practical ways to support them.
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It's tough when you think your child might be going through bullying, but they won't open up. It can leave you feeling worried or powerless.
While it's important to respect their space, it's just as important to make sure they feel safe and supported. You’re not alone in this; there are gentle ways to help your child feel ready to talk, and steps you can take to protect them.
Unexplained injuries
Damaged or missing belongings like clothing, books, jewellery or electronics
Frequent headaches, stomach aches, or pretending to feel sick to avoid school
Frequent visits to the sick bay at school
Skipping meals or coming home hungry because they didn’t eat at school
Difficulty falling asleep or staying asleep: This is the most frequently reported sleep problem, often linked to anxiety and an inability to relax at bedtime.
Nightmares or frequent awakenings: Fear and distress can manifest as bad dreams and fragmented sleep.
Sleeping too much (hypersomnia): This can be a sign of depression or a coping mechanism to escape waking reality and the stress associated with bullying situations.
General fatigue/low energy: Poor quality sleep, whether too little or too much, often results in persistent exhaustion during the day.
Seeming upset, anxious, or on edge
Sudden changes in mood, becoming withdrawn, sad, frustrated, or angry
Loss of confidence or expressing feelings of worthlessness
Spending more time alone, especially in their room
Feeling hopeless or showing signs of self-harm, like talking about running away or suicide
Declining grades or losing interest in schoolwork, or school refusal
Pulling away from things like family, friends, or activities they used to enjoy
Sudden changes in friendship groups or avoiding social situations
Using gaming as an escape from stress or negative feelings
Being secretive about online activity or avoiding conversations about gaming
Your child needs to feel safe and supported to feel comfortable sharing their experiences with you. Make sure that you create an open and non-judgmental space where your child can talk to you without fear of reprisal or criticism.
If you’re worried but unsure how to start the conversation, here are three gentle ways to ask:
“I’ve noticed you’ve been a bit quiet lately. Is everything okay at school or online?”
“Sometimes kids go through tough stuff with friends or classmates. Has anything like that been happening to you?”
“This happened to me when I was a kid, and it was really hard. Has anything like that ever happened to you?”
Let your child know it’s okay to feel uncomfortable:
“I find these topics hard to talk about, too, but I want you to know I’m here and I can help.
“Can we chat about one of those awkward things? Is now okay?”
(If they say no, respect that, and suggest a time to talk later.)
Acknowledge that they might be scared to tell someone about their experiences. They may worry about making the situation worse or being labelled a "snitch" Recognising these fears and creating a safe, non-judgmental space for communication is crucial to encouraging them to seek help and support.
Other reasons that a child may choose not to tell his or her parents are less obvious, but important for parents to recognise:
Children may be embarrassed for their parents, or even siblings, to know that they are being bullied
Children may not want to disappoint or worry their parents.
Alternatively, sometimes a child may wish to leave the bullying at school and maintain home as a safe place where he or she does not have to talk about or be reminded of the bullying. By telling parents, children are bringing this terrible experience home, and opening themselves up to being questioned and forced to talk about it during the times when they wish to just forget about it.

Help your child feel safe and supported. Here's some simple ways you can help support and reassure your child:
“This is not your fault, and you are not alone. I am here for you. Always remember, I’m on your team.”
“I’m really glad you came to me about this. You’re not in trouble, this is NOT your fault, we’ll figure it out together.”
“What kind of help do you need right now? Do you want me to answer questions or help sort something out? How can I help?”
“You don’t have to tell me everything, but if we can talk honestly, I promise to stay calm and listen. Whatever happens, I’m here, and I love you.”
Car rides are a great time for tricky conversations:
No eye contact = less pressure
Kids often feel more comfortable opening up when they don’t have to look you in the eye. Sitting side-by-side can make things feel less intense.
Natural moment of connection
The car offers quiet time without distractions. It’s a chance to talk casually, without the pressure of a formal sit-down.
Cyberbullying is bullying that happens online or through digital devices like phones, tablets, gaming consoles and social media.
It can include:
hurtful messages
rumours being spread
sharing embarrassing images or videos
being excluded from group chats
repeated unwanted contact
Unlike face-to-face bullying, cyberbullying can follow a child everywhere, into their bedroom, after school and late at night. It can happen publicly or privately, and sometimes anonymously, which can make it feel overwhelming and hard to escape.
If it's repeated, intentional and causes harm or distress it's cyberbullying. And your child deserves support.
You don't have to have all the answers, neither do they. We're here to help you take the next step together.
Cyberbullying can be hard to spot. Look for changes in mood, behaviour, or how they use their devices. Stay involved and talk openly about what’s happening online.
Parental controls can be a useful part of your online safety approach. However, they should be used as part of a range of methods to keep your child safe, as they cannot be relied upon to prevent all online harm. Both abusers and children themselves can find ways around parental controls, so consider what else you can do.
talking with them about what they like to do online, the risks involved, and how to be safer
making sure their online activities are supervised, especially for younger children
Joining in their online activities when you can
Being aware of who they are connecting with online
Teaching them to follow the steps for reporting online abuse.
If your child is experiencing bullying online, capturing evidence is crucial. But use your own phone or device to take screenshots, not theirs.
Why? Some apps, like Snapchat and Instagram (when using disappearing messages or Vanish Mode) notify the sender if a screenshot is taken. This can escalate the situation or make your child feel even more unsafe.
Using your own device avoids triggering these alerts and helps protect your child from further retaliation. It also allows you to keep a secure record of what’s happening without compromising their privacy or safety.
You don’t have to handle this alone. Free counsellors and support services are here to listen, guide, and help whenever you need it — on the phone, online, or in your community.


Sometimes it helps to have something in your hands. From downloadable guides and checklists to ready-made letters for schools, these tools are designed to make taking action a little easier.