
Celebrating Our Do It For Dolly Day Fundraising Champions
This year our Kindness Champions went to extraordinary lengths in Do It For Dolly Day fundraising efforts.

Dolly’s Dream and Smiggle are teaming up again this year to encourage Australian kids to Choose Kindness as they head back to school.
The Smiggle 'Choose Kindness' Reusable Bag and Badges are available for purchase now in-store and online, with all proceeds going to Dolly’s Dream resources and support programs including our Bullying Support Line: 13 DOLLY, school and community workshops and our free Beacon Cyber Safety App.
All of which offer support for young people, parents, caregivers and communities to help stop bullying.
Pick up your Choose Kindness bag and badges today and help spread kindness all year round!
Smiggle is also inviting you to take part in a brand-new in-store activity designed to spread kindness even further, the Butterfly Origami activity. Pick up an activity sheet in store or download it online to create your very own Kindness Butterfly!
We're so proud to continue this important partnership with Smiggle to remind kids to look out for their friends and classmates this school year.

We'd love to see you with your 'Choose Kindness' so get onto your socials and tag us @dollysdreamaustralia @smiggle_

This year our Kindness Champions went to extraordinary lengths in Do It For Dolly Day fundraising efforts.

After experiencing severe bullying, eight-year-old Frankie wanted to help other children going through the same thing. She created a series of affirmation books for young kids and is donating proceeds from every sale and donation to Dolly's Dream.

See the impact behind the numbers and the stories that shaped our 2025.